Quickmerce vs Dukaan
Quickmerce vs Dukaan: built to grow with your brand
Dukaan makes it easy to open a store. Quickmerce makes it easy to build a brand - handcrafted themes, a real page builder, WhatsApp campaigns, GST invoicing, and logistics tooling that scale past your first hundred orders.
Quickmerce
Built for India
Dukaan
Indian store builder
Pricing & fees
Free plan
Launch plan - free forever
₹0 plan with a 4.99% service fee per sale
Entry paid plan
Grow, billed yearly (₹1,299 billed monthly)
Annual billing only; higher tiers ₹8,000 & ₹50,000/yr
Service fee / commission
Drop as you upgrade
4.99% on free, lower on higher tiers
AI & automation
AI store agent
Bullu - reads your catalog, orders & analytics; proposes changes as plans you approve, then executes. Grow plan and up.
AI product descriptions & RTO insights; no store-operating agent
AI product copywriting
Magic Write - titles, descriptions, SEO copy; monthly allowance by plan
AI titles & descriptions
Run store operations from chat
Sales, coupons, restocks, reports - approve-before-run plans
Storefront & brand
Visual page builder
Section-level editing, like Shopify
Template-level customisation
Handcrafted theme catalog
Distinct designer themes, live-previewable
Custom domain
Theme code-level flexibility
Open theme spec - build or commission your own
Selling & operations
WhatsApp campaigns & automations
Bring your own WhatsApp Business number
Order notifications
GST-compliant invoicing
HSN codes, tax breakup, PDF invoices
COD with RTO cost tracking
Serviceability checks + RTO cost logging
Email campaign builder
Visual builder with templates
Analytics & funnel reports
Comparison based on publicly available information, July 2026. Features and pricing change - always verify current details on Dukaan's website.
Why brands switch
A storefront you can actually design
Dukaan gets you a store fast; Quickmerce gets you a brand. Section-level page building and handcrafted themes let your store look like yours - not like every other store on the platform.
Marketing built in, not bolted on
WhatsApp campaigns, an email builder, abandoned-cart flows - the growth tooling you graduate into is already there when you need it.
Operations that scale
GST invoices with HSN codes, COD serviceability checks, RTO cost tracking, Shiprocket logistics - everything the 1,000-orders-a-month version of your brand will need.
When Dukaan is the better choice
We would rather you picked the right platform than picked us. These are the cases where Dukaan is genuinely the better buy.
You run the business from your phone
Dukaan has Android and iOS apps, so the whole shop lives in your pocket. Quickmerce is a web dashboard - it works in a phone browser, but there is no app. If a laptop is not part of how you work, that difference is not small.
You want the shortest path to a live store
Dukaan is built so somebody who has never made a website can be selling the same afternoon. Quickmerce gives you a real page builder, which is more capable and therefore more to learn. If you want it up today and pretty later, Dukaan gets you there faster.
You only need a catalogue and a payment link
GST invoicing, COD reconciliation, WhatsApp catalogue sync, courier manifests - if you are not doing those things, you are paying for weight you will not use. A simpler tool is the right tool until it stops being one.
Frequently asked
When should I stay on Dukaan instead?
If you run your shop entirely from a phone, Dukaan has apps and we do not. If you want to be selling this afternoon and do not want to learn a page builder, they will get you there faster. And if you only need a catalogue and a way to take money, most of what we add is overhead you will not use yet.
Should I choose Quickmerce or Dukaan for my store?
Quickmerce covers everything Dukaan does (quick store setup, custom domain, COD, UPI payments) and adds a real visual page builder, handcrafted themes, WhatsApp campaign tooling, a visual email builder, and GST invoicing with HSN-level detail - everything an Indian D2C brand needs to sell online, from storefront to shipping.
Does Quickmerce have a free plan like Dukaan?
Yes. The Launch plan is free forever - open your store, add products, and start selling without paying anything, with a published commission per sale. Dukaan's free plan charges a 4.99% service fee per sale; paid Quickmerce plans start at ₹999/mo with lower commission as you upgrade.
Can I move my Dukaan store to Quickmerce?
Yes. Export your products from Dukaan and import them via CSV. Setting up a comparable store on Quickmerce typically takes under a day.
Does Quickmerce support WhatsApp selling like Dukaan?
Quickmerce goes further: beyond order notifications, you can run WhatsApp campaigns and automations from your own WhatsApp Business number, with templates and audience segments.
Does Quickmerce have AI features like Dukaan?
Quickmerce goes well beyond AI copywriting. Bullu, the built-in AI store agent (Grow plan and up), reads your live store and runs operations from chat - sales, coupons, restocks, reports - with every change shipped as a plan you approve before it runs. Magic Write covers AI product copy, and an Ask AI assistant answers how-to questions inside the dashboard.