NewBullu, your AI store manager - bolo, ho jaega

The commerce OS
for Indian D2C

Storefront, WhatsApp, payments, GST, inventory, shipping and payouts. One login, one set of numbers, and money in your bank on T+2.

Start freeTalk to us

No card. No setup call. Launch plan free forever.

Plugged into what Indian commerce actually runs on

RazorpayWhatsApp BusinessShiprocketDelhiveryBlue DartInstagram ShoppingGoogle MerchantMeta PixelTallyZoho BooksRazorpayWhatsApp BusinessShiprocketDelhiveryBlue DartInstagram ShoppingGoogle MerchantMeta PixelTallyZoho Books
₹0

Sales in the last 30 days

One store, one month

0s

From first message to paid

Order #UT1092 on WhatsApp

T+0

Payout to your bank

Settled automatically

₹0

To start selling

Launch plan, free forever

WhatsApp commerce

One order, start to settled.

A customer asks a question in a thread. Ninety seconds later it's paid - and the panel has already raised the GST invoice, packed the parcel and handed it to a carrier. Same order, both screens, nothing retyped.

  • Verified business number, green tick, official Meta API
  • UPI, cards and cash on delivery - paid links generated in-thread
  • Tracking pushed back into the same conversation
See how it works
9:41
TL

The Lucknawi

online · business account

Secured by Quickmerce

Message

The back office

The boring half, already done.

Every screen below is the real product, not a rendering. This is what the day looks like when the admin stops being your job.

GST invoices raise themselves

Right HSN, right place of supply, right tax split - on every order, including the ones that came from WhatsApp.

Stock that stays honest

One count across web, WhatsApp and Instagram. It drops the second a sale closes.

Numbers that agree with each other

Revenue, delivery cost, returns and margin in the same view - not four exports and a spreadsheet.

Discounts that don’t leak

Codes, automatic discounts, usage caps and expiry - with what each one actually cost you sitting next to it.

Storefronts

A shop worth sending people to.

Browse themes
urbanthread.in
A live Quickmerce storefront on the Avenu theme

One catalogue. Four different shops.

Same products, same data - only the theme changed.

The same store on the Nexton theme

Nexton

Clean and minimal, for modern product brands

The same store on the Amber theme

Amber

Bold and youthful, built for fashion drops

The same store on the Mallow theme

Mallow

Soft Scandinavian, for kidswear and baby

The same store on the Maison theme

Maison

Warm and roomy, for home decor and furniture

Product page

Product page

Variants, reviews, pincode check, express checkout

Collection

Collection

Filter by size, colour and price. Sorting that works

Search

Search

Real results with a styled empty state, not a blank page

Phone-first, always

Every theme is designed on a 375px screen before a desktop one, because that is where your traffic lands.

Yours to edit

Sections, type, colour and imagery - move, add and remove them without touching code.

Your own domain

SSL issued automatically. No subdomain, no platform badge in the footer.

Fast on a bad network

Server-rendered and image-optimised, built to hold up on 4G in a tier-2 city.

AI-powered · Meet Bullu

Not a chatbot.A co‑founder.

Bolo. Ho jaega.

Bullu reads your store, drafts the change, and ships it the moment you say go - products, pricing, sales, coupons and reports. Every other platform hands you a dashboard; Quickmerce hands you an operator.

  • Reads your live catalogue, orders & analytics
  • Proposes changes as a plan you approve before anything runs
  • Runs reports, sales, restocks and coupons from chat
  • Knows your plan limits and never oversteps them
Meet Bullu

Plus Magic Write for product copy and Ask AI for instant help, everywhere in the panel.

app.staging.quickmerce.in/bullu

Show me my low-stock products

3 products are running low. Here they are:

  • Vitamin C Serum 30ml

    6 left

    ₹1,249

  • Rose Toner 200ml

    9 left

    ₹599

  • Neem Face Wash

    4 left

    ₹349

Run a 10% weekend sale on kurtas

Here's the plan - 10% off all 24 kurtas, Sat-Sun. Nothing runs until you approve.

Weekend Sale · 10% off Kurtas

24 products · Sat-Sun

Approve

Built here, not localised

The things a global platform bolts on afterwards.

COD is not an edge case here. Neither is a pincode that nobody delivers to, or a GST return in April. These are in the core, not in a paid app.

UPI first

UPI, RuPay, cards, netbanking and wallets - with UPI intent on mobile, not buried three taps down.

COD that pays for itself

Partial prepaid, COD confirmation over WhatsApp, and a risk score before you ship to a repeat returner.

GST that survives audit

HSN codes, place-of-supply logic, CGST/SGST/IGST split, and a monthly export your CA will accept.

Pincode serviceability

Customers see whether you deliver to them before they add to cart - not after they pay.

Speaks how India types

Hindi, Hinglish and English across Bullu, your storefront copy and your WhatsApp replies.

Ready for the festive spike

Diwali traffic, flash-sale bursts and COD floods handled without you calling anybody.

16 themes, all included

Pick a look that fits what you sell.

Every one is hand-built for a category - couture, streetwear, ceramics, kidswear, consumer tech - and every one is yours to edit section by section. No theme store, no per-theme licence.

Browse all themes

Apps & integrations

Connected to the rest of your stack.

Payments, logistics, accounting, marketing and support - connected from settings in a few clicks, not a three-week integration project. Everything below is live today.

Payments

  • Razorpay
  • UPI / RuPay
  • Cards & netbanking
  • Cash on delivery

Shipping

  • Shiprocket
  • Delhivery
  • Blue Dart
  • Self-fulfilment

Messaging

  • WhatsApp Business API
  • SMS (DLT-registered)
  • Transactional email

Channels

  • Instagram Shopping
  • Facebook Shops
  • Google Merchant Center

Marketing & analytics

  • Meta Pixel
  • Google Analytics 4
  • Google Ads tags

Accounting

  • Tally
  • Zoho Books
  • GST-ready CSV export

For theme developers & agencies

Build a theme once. Sell it to every merchant.

Themes are Liquid templates, JSON section schemas and versioned bundles - the same format our own 16 ship in. Build against sample data, validate against the theme contract, submit for review, and get listed in the marketplace.

  • One CLI for the whole lifecycle

    qm theme init scaffolds it, qm theme dev previews it locally against sample data - no store and no tenant needed.

  • A contract you can check yourself

    qm theme validate runs the same gate we do: structure, required files, safe links, and the no-hardcoded-content rule.

  • Full Liquid context, documented

    shop, product with variants and custom fields, collection with facets and pagination, cart, customer, linklists - all in the reference.

  • Reviewed, then versioned

    An automated gate runs first - parser, preview render at 1440/768/375, security scan - then human review. Installs pin a version, so shipping an update never breaks a live store.

Read the theme docs Submit a theme
zsh · ~/themes/my-theme
# scaffold a new theme
$ qm theme init my-theme

# local preview loop against sample-data
$ qm theme dev
  ready on http://localhost:4321 · 9 templates

# validate against the theme contract
$ qm theme validate
  ✓ structure   ✓ required files
  ✓ safe links  ✓ no hardcoded content

# build the bundle and submit it for review
$ qm theme submit
  submitted · automated gate queued
The gate runs the parser, renders every template over sample data at 1440 / 768 / 375, and scans for unsafe Liquid before a human ever looks.

Already selling somewhere else

Bring the whole store over. Keep your links.

Products, variants, images, customers, past orders and your live coupon codes come across in one import. Old product URLs get redirected, so the traffic you already earned doesn't land on a 404.

See what transfers

Products, variants and inventory counts

Customer records and order history

Live discount codes and their usage caps

301 redirects from your old product URLs

Your domain, moved with SSL reissued

Nothing goes live until you flip the switch

Priced for a business that hasn't started yet.

Start on Launch for nothing. Move up when the orders make it worth it - never before.

Launch

Open shop, take orders, stay free.

₹0

forever

2.5% per order (max ₹30)

  • 50 products
  • 100 orders / month
  • 1 storefront theme
  • WhatsApp order notifications
  • GST reports
  • Built-in payments (UPI, cards, COD)
Start free

Grow

Most popular

The plan most merchants pick. Custom domain, every theme unlocked, no caps.

₹1,299

per month

1.5% per order

  • Unlimited products
  • Unlimited orders
  • Every theme unlocked (incl. Premium tier)
  • Custom domain
  • WhatsApp campaigns (20 / month, broadcast)
  • Abandoned cart recovery (60 min)
Start 14-day free trial

14-day free trial

Scale

Multi-warehouse, deep analytics, loyalty - for brands past ₹1Cr GMV.

₹3,999

per month

0% commission · pure subscription

  • Everything in Grow, plus -
  • Up to 5 warehouses + multi-location stock
  • WhatsApp campaigns (100 / month)
  • Advanced analytics (cohort, LTV, funnels)
  • Loyalty + rewards programme
  • Live chat widget
Start 14-day free trial

14-day free trial

Plus

For brands at scale. Dedicated support, white-label, unlimited everything.

Custom

Talk to sales

0% commission · pure subscription

  • Everything in Scale, plus -
  • Unlimited warehouses + media storage
  • Unlimited WhatsApp campaigns
  • Unlimited SMS + WhatsApp messages
  • Unlimited AI generations
  • White-label storefront (no Quickmerce footer)
Contact sales

All plans include payments, GST invoicing and unlimited storefront pages. Compare every feature

The questions you were going to email us.

What does it actually cost me per order?

The plan fee plus a per-transaction commission that drops as you move up plans. Payment gateway charges are included in that number - there is no second invoice from a gateway. Launch is ₹0 a month, so on a slow month you pay only on what you sell.

Do I need a company and a GST number to start?

No. You can build the store, add products and take your first orders as a sole proprietor. You need GST registration to raise GST invoices, and a current account before we can settle payouts - both can come later.

Is the WhatsApp selling official, or a workaround?

Official. It runs on the Meta WhatsApp Business API with a verified business number and green tick, so you are not risking a ban on a personal number. Approved message templates are provisioned for you.

Can Bullu change my live store without asking?

No. Bullu drafts every change and shows you what it will do - the coupon, the section edit, the description - and nothing publishes until you approve it. You can see and undo everything it has done.

What happens to my domain and my SEO?

You keep your domain and we reissue SSL for it. On migration we set up 301 redirects from your old product and collection URLs, so existing rankings and backlinks carry over instead of dying on a 404.

How fast can I actually be live?

Most stores are taking orders the same day - add products, pick a theme, connect your number. A migration with a large catalogue and a domain move usually lands within a couple of days.

Take your first order tonight.

Add a product, pick a theme, connect your WhatsApp number. Most stores are live in under an hour - and the boring half is already done.

Start free Talk to us

No card. Free forever on Launch.

A shop owner packing a customer order at her desk